Key Takeaways
Latin America, the Philippines, and South Africa are three strong regions for virtual assistants.
Choose by time zone, English level, role, and budget.
Compare regions first, then let a recruiter narrow the field.
How To Think About “Best”
There is no single best country. The best place is the one that fits your hours, your role, and your budget. A team that needs live phone coverage during U.S. business hours has different needs from one that wants work done overnight. Start with your requirements, then match a region.
The Three Main Regions
Latin America
Overlaps closely with U.S. time zones, so live calls and quick replies are easy. Strong for executive assistants, appointment setters, customer service, and sales support. Spanish and Portuguese fluency helps with bilingual work. Read our Latin America region page and Globaltize’s Latin America guide.
The Philippines
Long experience with remote and outsourced work, strong customer support skills, and competitive rates. The time difference makes it ideal for overnight production or shifted schedules. See the Philippines region page and Globaltize’s guide to hiring virtual assistants in the Philippines.
South Africa
Strong business English, and overlap with both Europe and U.S. East Coast mornings. Good for administrative, marketing, and project support. See South Africa and Globaltize’s South Africa guide.
Quick Comparison
Factor | Latin America | Philippines | South Africa |
|---|---|---|---|
U.S. overlap | Very high | Low without shifts | Morning East Coast |
Europe overlap | Some | Small | Very high |
English | Varies. We test | Widely used in business | Widely used in business |
Best roles | Executive, sales, live support | Support, admin, e-commerce | Admin, marketing, projects |
See the full three-region comparison.
Country Spotlights
Mexico: Central-time overlap and U.S. familiarity
Colombia: Eastern-friendly hours and fast-growing talent
Brazil: large pool, Portuguese-speaking
Argentina: well-educated professionals
Costa Rica: Central time and customer service experience
Philippines: deep remote-work experience
Browse all on the country guides page.
Criteria To Weigh
Time zone and overlap. See time zones and scheduling.
English level. Test with a live conversation.
Role fit. Some regions have deeper pools for certain roles.
Cost. See the cost guides.
Payments and compliance. See Globaltize’s EOR and contractor guide and paying overseas contractors.
Holidays and culture. See cultural differences.
What About The U.S. And Canada?
Some businesses prefer North American hires for specific roles, such as regulated or client-facing positions. Globaltize also recruits in the U.S. and Canada.
Offshore Or Nearshore?
Learn the trade-offs in offshoring vs. nearshoring and the nearshoring and offshoring glossary entries.
A Real-World Example
A U.S. accounting firm needed daytime coverage, so Latin America was the natural pick. A U.K. e-commerce brand needed European hours and chose South Africa. A software company wanted overnight support and went with the Philippines. Each picked the “best” country for their own hours and roles.
There is no single best country. There is a best fit for your business.
All three later added a second region as they grew.
A Quick Checklist Before You Start
Before you pick a country, decide:
The hours you need covered
The English level the role needs
Whether Spanish or another language helps
Your budget per role
How you will pay and stay compliant
Compare all options on the hire by country page or read the regions guide.
Questions Owners Ask
Is one country cheaper across the board?
No. Costs vary more by role and experience than by country.
Can I hire in more than one country?
Yes. Mixing regions is common for teams that need long coverage hours.
Next Steps
Write down your hours and roles, and tell us who you need. For time-zone planning, use the Time and Date meeting planner.
Written by
Hire A Virtual Assistant Team
Editorial Team
Practical guides on hiring, managing, and working with remote virtual assistants.
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