Industry guide

Virtual Assistants for Med Spa

Booking, lead follow-up and client care support for medical spas and aesthetic clinics.

Common remote roles in med spas

Med spas rely on fast lead response and consistent client follow-up. Both are administrative and can be done remotely.

  • Lead response and booking coordinator

  • Client follow-up and rebooking assistant

  • Social media and content assistant

  • Reviews and reputation assistant

  • Front-desk and inbox support

Tasks you can delegate

  • Answering inquiries from ads, social media and website forms

  • Booking consultations and sending intake forms

  • Sending post-treatment check-ins using approved templates

  • Following up on package expirations and rebooking

  • Scheduling social posts and responding to comments

  • Requesting and responding to reviews

Software your assistant will use

  • Boulevard, Vagaro, Zenoti or Mindbody

  • GoHighLevel and text messaging platforms

  • Meta Business Suite and Instagram

  • Google Business Profile

  • Canva

Hiring considerations

Medical and advertising rules apply. Assistants should not give clinical advice or discuss diagnoses. Needs review: confirm privacy and advertising requirements in your state and with your medical director before delegating patient communication.

Response speed drives conversions, so define how quickly a new lead should get a reply and check that against hours of coverage.

Example workflow: a new lead from Instagram

  1. The assistant replies within your response target using an approved script.

  2. They answer basic questions and offer consultation times.

  3. They send the intake form and confirmation.

  4. After the visit, they schedule a check-in and log the outcome.

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FAQ

Frequently asked questions

Short answers to common questions.

How quickly should a med spa respond to new leads?

Can an assistant discuss treatments with prospects?

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