Industry guide
Virtual Assistants for Med Spa
Booking, lead follow-up and client care support for medical spas and aesthetic clinics.
Common remote roles in med spas
Med spas rely on fast lead response and consistent client follow-up. Both are administrative and can be done remotely.
Lead response and booking coordinator
Client follow-up and rebooking assistant
Social media and content assistant
Reviews and reputation assistant
Front-desk and inbox support
Tasks you can delegate
Answering inquiries from ads, social media and website forms
Booking consultations and sending intake forms
Sending post-treatment check-ins using approved templates
Following up on package expirations and rebooking
Scheduling social posts and responding to comments
Requesting and responding to reviews
Software your assistant will use
Boulevard, Vagaro, Zenoti or Mindbody
GoHighLevel and text messaging platforms
Meta Business Suite and Instagram
Google Business Profile
Canva
Hiring considerations
Medical and advertising rules apply. Assistants should not give clinical advice or discuss diagnoses. Needs review: confirm privacy and advertising requirements in your state and with your medical director before delegating patient communication.
Response speed drives conversions, so define how quickly a new lead should get a reply and check that against hours of coverage.
Example workflow: a new lead from Instagram
The assistant replies within your response target using an approved script.
They answer basic questions and offer consultation times.
They send the intake form and confirmation.
After the visit, they schedule a check-in and log the outcome.
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FAQ
Frequently asked questions
Short answers to common questions.
How quickly should a med spa respond to new leads?
Can an assistant discuss treatments with prospects?
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