Tools they use
HubSpot, Salesforce, or Pipedrive. Apollo, ZoomInfo, or Sales Navigator. Outreach or Instantly.
Sales Development Representative (SDR)
An SDR finds new leads for a sales team. They research companies, reach out, and set up calls for the closer.
Day to day
What they handle.
And what to look for.
The work
A typical week, handled.
01
Everyday tasks
Build lists of the right companies
Send emails, LinkedIn messages, and calls
Write messages that fit each person
Book first calls
Log all work in the CRM
02
Skills to look for
Short, clear writing
Research
Not giving up
Taking feedback well
03
Experience to look for
Look for past SDR or BDR work. Ask for their numbers and an example message they wrote.
Hiring
How to hire the right one. Timing, interviews, and setup.
Use these notes to decide when to hire, what to ask in the interview, and how to set them up from day one.
When to hire one
You do all the outreach yourself
Your product works but leads are slow
Your closers waste time on prospecting
Questions to ask
How would you research a new company?
Write the first line of a cold email to a VP.
How many touches should a sequence have?
Tell me about a deal that started with you.
What do you do when someone says not interested?
Hiring from abroad
Give an SDR a clear ideal customer, sample messages, and tools on day one. Review their work every week.
Who hires this role
How It Works
If You Want Us To Run The Search
Every role follows the same managed process. Or run it yourself with our guides.
Related Guides
Read Before You Hire
FAQ
Common Questions
Short, simple answers.
What Is The Difference Between An SDR And An Appointment Setter?
How Should I Measure An SDR?
